Award Winning
#StopTheSpread was an award-winning Public Service Announcement (PSA) campaign I led. The campaign won multiple best-in-show awards from the MarCom 2020 Awards. The campaign also helped keep COVID-19 cases at Jacksonville University down to an average of three cases per week; one of the lowest college rates in the United States. #StopTheSpread included on-campus graphics, celebrity social media influencers, videography, and website design.
#StopTheSpread
We produced a series of short videos, such as “How to Wear a Mask,” and invited Jacksonville University alumni celebrities to submit videos encouraging students to #StopTheSpread. These clips were highly effective on social media. Example: Watch out for each other and hold each other accountable
This Not That.
This.
"This Not That" was a micro-campaign part of the larger #StopTheSpread campaign. It helped students understand what they could and could not do when returning to campus for the fall.
Not That.
This campaign was created in under 48 hours and included a photo shoot, website design, email communications, and social media content. The fast turnaround was driven by the urgent need for both physical and mental health messaging. The visuals emphasized the positive aspects of campus life and what students could do safely.