Award Winning
#StopTheSpread is an award-winning Public Service Announcement (PSA) campaign I led. The campaign won multiple best-in-show awards from the MarCom 2020 Awards. The campaign also helped keep COVID-19 cases at Jacksonville University down to an average of three cases per week; one of the lowest college rates in the United States. #StopTheSpread included on-campus graphics, celebrity social media influencers, videography, and website design.
#StopTheSpread
We recorded a series of videos such as “How to Wear a Mask” and we also asked celebrities who were Jacksonville University alums to send in videos encouraging students to #StopTheSpread. The short videos from celebrities were incredibly effective on social media.
This Not That.
This.
"This Not That" was a micro-campaign part of the larger #StopTheSpread campaign. It helped students understand what they could and could not do when returning to campus for the Fall.
Not That.
This campaign was created in less than 48 hours and included a photo shoot, website design, email communications, and social media content. The fast turnaround was because of a need for both physical and mental health messaging on campus. The visuals focused on the positives of what students could do on campus.