Dive in at Jacksonville University
Campaign Marketing Design
I worked closely with the Undergraduate and Graduate Admissions Offices. Since our partnerships, my team and I created marketing materials that recruited the largest undergraduate class in JU’s history. I also led a team that brought all online graduate program marketing in-house from our OPM, which resulted in doubling our revenue in this area through strategic marketing campaigns.
For graduate marketing, from February 1 to Mary 1, 2021, the graduate marketing campaigns brought 37,844 new users to the website and 952 new marketing leads, with 148 of the leads applying. There were an additional 308 applications submitted from prior marketing campaign leads, which were leads that took a year or two to take an action.
Start Your JU Journey.
Planning and executing a national marketing campaign allowed Jacksonville University to move into a national versus regional market. Start Your JU Journey increased the number of students we enrolled nationwide. The first part of the campaign was called Dive In, and if a student showed interest through tracking ping data, they were directed to the second campaign Start Your JU Journey Today.
MBA Your Way.
This graduate marketing campaign resulted in Jacksonville University recruiting one of the largest MBA classes even with a saturated market. The campaign centered on the idea you should Earn an MBA Your Way. You shouldn’t have to decide between online or in-person classes. Choose a college that allows you to make the decision week to week. Tactics included website design, copywriting, digital advertisements, graphic design, virtual events, and Google Search.
Be Bold
5 Reasons Why You Want to Be at Jacksonville University
The campaign was created to help with deposits for undergraduate admissions. Each year when this print piece, digital advertisements, and emails launch Jacksonville University has seen a large increase in deposits. The campaign centers on 5 Reasons Why Jacksonville University is the college for you.
