Change the Current.

Change the Current is a branding project developed as part of my MFA thesis. My thesis explored how design psychology and visual communication can influence perspectives, shape perceptions and encourage social change.

The project applies these concepts through a sample campaign focused on ocean conservation, sea-level rise and marine life protection, demonstrating how strategic design can communicate complex issues and engage audiences.

Change the Current was exhibited at Jacksonville University as part of the MFA In the Works Gallery Exhibition and was later selected for the juried River Reflection Art Show, hosted by St. Johns County Government. View the full project on Instagram at @graphics4change.

A selection of the work is featured below.